Who we are

Our Mission

Our Promise

Our Values

Our Mission

Encourage discovery of what really matters.

Encourage discovery of what really matters.

Being the catalyst that makes it easy and fun for a social interaction to take place.

Encourage discovery of what really matters.

Experiencing the joy of sharing quality personal time together with our products and services. Creating memories and learning new skills, helping people to better interact with others to the benefit of deeper and more meaningful personal relationships.

Our Promises

Build knowledge and social skills

Our products and services help to…

  • gain knowledge and basics skills through playful education.
  • facilitate the development of mutual respect, team play and raise self-esteem.
  • develop abilities like creativity, imagination and open-mindedness.

Build knowledge and social skills

Our products and services help to…

  • gain knowledge and basics skills through playful education.
  • facilitate the development of mutual respect, team play and raise self-esteem.
  • develop abilities like creativity, imagination and open-mindedness.

Promote togetherness

Our products and services…

  • encourage people to spend quality time and to have fun together.
  • allow people to connect with each other through play and storytelling.
  • make play possible through both physical and digital channels, so everyone can join in wherever they are.


Create lasting memories

We want our products and services to be…

  • easy to access and start, so that any generation can begin using our products instantly.
  • durable and long-lasting, made with quality and sustainability in mind.
  • re-playable and fun to master, as it is a new experience every time.

Create lasting memories

We want our products and services to be…

  • easy to access and start, so that any generation can begin using our products instantly.
  • durable and long-lasting, made with quality and sustainability in mind.
  • re-playable and fun to master, as it is a new experience every time.

Enable moments of relaxation

Our products and services…

  • encourage people to unwind and feel at ease being present in the moment.
  • support mental stimulation and logical thinking, individually or collectively.
  • help people find focus and a sense of accomplishment through undistracted exploration and discoveries.

Our Values

We think & act in a…
creative, curious, caring, playful
…way.

Creative

We believe being open to different ways of thinking is what sparks creativity. Therefore, we constantly push ourselves to be open to new ideas and innovations. Only by daring to be visionary can we create the best possible experiences for our consumers.

Curious

We believe having a curious mind is essential to gaining new skills and knowledge. Therefore, we strive for continuous learning and development in everything we do. By doing this, we open the door to discovering new opportunities.

Caring

We believe in people and that we are better together. Therefore, we are inclusive and take pride in caring for each other. This is how we inspire the togetherness that creates unforgettable moments.

Playful

We believe in the benefits and joy of play for people of all ages. Therefore, we are playful in our own expression and communication. In this way, we remind each other it is never too late, and life is never too busy to make room for quality playtime.